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AdWords Core-Keyword Methodology: The Basics
Dammmmnit. I do love AdWords I heart it so much. And because I lurrrv the platform so much, I am going to explain my methodology to a degree, so that you too can be an AdWords Yoda. There are too few...
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AdWords Core-Keyword Methodology – Moving Forward
Let’s revise what I have recommended thus far: Research the Client’s product, understand as much of it as possible. Try to find the most relevant Generic search queries related to the Client Make an...
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Running solely on Brand? – Hang Yourself
So you got a hot online whale, generics are expensive, so you just run brand keywords. you justify this by saying their traditional media is generating enough buzz, you aren’t willing to waste money on...
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The Perfect AdWords Account Manager
Sizes up the competition Plays to their strengths Creates enticing Ad Copy Bids just enough to start the avalanche Loves to wake up and see morning stats Sees every Account as a child Never tires of...
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The Landing Page Debate
Ahhh… The landing page debate. Please note this page applies to item-specific queries, where a unique identifier is used, for example; Query – ” Car + model number + year” When I started in the...
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Why automated “amazing software” will always fail…
It’s funny how we forget what laziness can achieve … You belong to me I don’t care if you got an actuary writing your algorithms, Humans understand humans best. If we had algorithms that could...
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Enhanced Campaigns really Enhanced?
I recently went to a Google Engage conference where we were told by an overly-zealous Google representative how absolutely awesome enhanced campaigns are, But I really struggle with the “more...
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Why AdWords needs more people like Gordon Ramsay
Gordon Ramsay is one of my personal heroes Like me, he learnt on the job, under some of the best people in his industry, not from a fancy cooking school. He holds 14 Michelin Stars, the highest...
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Appending Ad Group Tags – Further AdWords Core Methodology
In previous posts I explained my AdWords core-keyword methodology. Today I am going to give away another morsel, against my better judgement For this example, we are going to make 3 assumptions;...
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AdWords Informed Clients – Nota Bene!
Through the majority of my career the biggest obstacle I have ever encountered is that, to the Client, Corporate Guy with Smartphone Google AdWords is perceived as something like this, Waddafugg?...
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